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That said, inbound marketing is actually a type of digital marketing, especially as compared to outbound marketing. Digital MarketingĪlthough you may occasionally see the terms “digital marketing” and “ inbound marketing” used interchangeably, it’s essential to understand they’re not the same thing.ĭigital marketing is a much more general term that applies to any marketing tactics involving digital media, platforms, or communication methods. Regardless of the type of audience you want to reach and how niche your product may be, you can easily find the public that you want.

Video ads and regular ads on social media applications and search engines should put your brand in front of millions of people. Well, Digital Marketing strategies such as using emails or sending out ads in specific social media groups can attract a very niche audience with a tailored message based on their intentions.Īre you looking forward to advertising your company to a mass market, garner massive appeal and brand awareness?

The sheer amount of tools, data and channels available on the internet creates opportunities for marketers to deliver effective content to specific people, through personalization.Īre you looking for a more direct advertising strategy for a very particular audience, that will help your brand to grow? It’s the group of activities that a company (or individual) performs online to attract new business opportunities, create relationships, and develop a brand identity.ĭigital Marketing is very diverse and versatile. What is Digital Marketing?ĭigital Marketing is any and all marketing efforts that rely on electronic devices, and in extension, the internet. Download this post by entering your email below Do not worry, we do not spam.

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